AER RIANTA – THE BUSKER AT DUBLIN AIRPORT

All through the month of October The Busker brand kept up a high visibility inside Terminal 2 of the Dublin airport: thanks to a video column, a whiskey barrel and a tasting counter, The Busker made quite an impression among travelers at the Irish airport.

DISARONNO & DISARONNO VELVET: NEW GONDOLA AT VENICE AIRPORT

The marketing gondola at the Venice airport got a major update designed to give Disaronno and Disaronno Velvet a special new visibility reflecting the brand’s new DolceVita world of reference. All to create a unique and distinctive positioning for the product.

DISARONNO & ENGINE: “THE SCENE” SPACE AT VENICE AIRPORT

Throughout the month of November we had an exciting showcase at the Venice airport: “The Scene” aka a strikingly unique space dedicated to Disaronno, Disaronno Velvet and Engine. What made this space so absolutely engaging was a video area highlighting the features of these brands. Tasting sessions re all the products surely added to the appeal.

DISARONNO & DISARONNO VELVET: TOTALLY NEW SPACE AT ROME AIRPORT

From 9/28 to 10/25 a mini Disaronno tasting counter at the Rome Fiumicino airport gave travelers the chance to learn about our product and to explore from close up the new DolceVita world.

By contrast throughout the month of November we talked about Disaronno and Disaronno Velvet in a much bigger and ultra original space, once again playing up the Italian DolceVita style. Capturing attention were both a branded Fiat 500 automobile and a big polaroid camera for taking actual pics. There were also lots of tasting sessions featuring the two fine liqueurs.

THE BUSKER AT IRISH WHISKEY MUSEUM IN DUBLIN

October through December, The Busker comes to the Irish Whiskey Museum in Dublin. This marks a major recognition for the brand, which thus takes a place among legendary names in Irish Whiskey. The product is very much on the scene not only in tasting form for visitors of the special exhibition, but also at the museum’s own bar and store.

ILLVA SARONNO: DISARONNO VELVET, UNICUM AND RABARBARO ZUCCA CHRISTMAS PACKS

For the 2022 holiday season ZUCCA, UNICUM and DISARONNO VELVET come in prestigious gift box version. For Disaronno Velvet the pack includes two complimentary tumblers for enjoying Disaronno Velvet Over Ice; meanwhile Unicum makes for the perfect Christmas gift thanks to a special new pack complete with limited edition gold-decorated liqueur glass. Lastly, for the first time Zucca has a dedicated holiday packaging. It presents two complimentary decorated glasses equally fine for appreciating the bitter straight up and for mixing creatively in classic cocktail form according to recipes on the package.

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